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Research papers

Four week radio survey

This paper develops NBD models and new evaluation methods for estimating the reach and frequency distribution. The models were developed in order to address the radio industry’s requirements of ‘flighting’ and schedule variation from...

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Authors: Alexandra Lyall, Mark Neely, Campbell M. Rungie
Company: Nielsen
April 1, 2001
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Citation

Lyall, Neely and Rungie (2001a, April 01). Four week radio survey. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/four-week-radio-survey


Research papers

Making audience surveys more relevant to programmers

With increasing numbers of radio stations in all Australian markets resulting in greater levels of competition and more audience volatility, the need to track programme performance with greater accuracy and confidence has become essential. In the...

Catalogue: 2nd Radio Research Symposium
Authors: Bob Cornish, Mark Neely
June 15, 1997
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Citation

Cornish and Neely (1997a, June 15). Making audience surveys more relevant to programmers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/making-audience-surveys-more-relevant-to-programmers


Research papers

A single source success

This paper addresses the historic background related to the introduction of a lifestyle questionnaire in the regular Radio Audience ratings diaries in Australia, the pilot test and the eventual introduction of a full service. We look at the...

Catalogue: Radio Research Symposium 1995
Author: Mark Neely
July 1, 1995
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Citation

Neely, M. (1995a, July 01). A single source success. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-single-source-success